Counterfeits are product imitations sold by counterfeiters using a brand’s name without the company’s permission. It spans various industries, but the most affected are pharmaceuticals, electronics, and apparel, especially clothes, handbags, and jewelry pieces.
Having counterfeits of your product can ruin the product’s integrity and also the brand’s reputation. This is because when products that look like yours do not provide the right quality expected by the customers, it leads to reduced sales and negatively affects brand reputation.
Therefore, it is vital to combat counterfeiting. Here are 5 ways to do this
Secure global protection of IP
Depending on your products, you need to secure a copyright, patent, or trademark to prevent others from reproducing your products without permission. Secure the products where you live, and also register your products in other countries the counterfeiters might be operating. Familiar with the Madrid Protocol? We will talk about it in other blog posts.
Monitor the market
Another way to combat counterfeiting is by searching for counterfeits online. You should include this in your budget because product cloning happens oftentimes. In other words, you must be prepared. Search for counterfeiters in places they might exist. If you deal more in online products, employ someone to search online stores for unauthorized sellers. In addition, avoid using too many channels to advertise or sell your products. That way, you can quickly identify the unauthorized sites making money through the sales of your products.
To identify the people counterfeiting your products, you need the best technologies to monitor product movement in various parts of the world. These technologies make it easy to identify counterfeits by creating a pattern on the packaging that can be detected to show that the product is original. Another way this can be done is by adding nano-optic images to your product.
Involve your customers
Get your customers involved in identifying these counterfeits and reporting them. This is one good way to let your customers know that you are genuinely interested in their well-being. In addition, these customers will never have a wrong impression of your brand even if they have mistakenly purchased counterfeits. Inform your buyers through your product label on how to identify and confirm your product.
Employ brand consistency
If you are always changing your brand products, you’re making it susceptible to counterfeiters. You must ensure that your packaging is consistent; this helps the customer quickly identify the fake ones. Although fake products sometimes look exactly like the original ones, customers can notice errors if you have been consistent with your branding.
Product counterfeits do not take away sales meant for your company; it also exposes your customers to the dangers of using products that might harm their health. However, using the methods listed above can help in combatting counterfeits and increase customer retention rate.