Copyright & Trademark
Brand identity is very important. It sets you apart from your competitors, it makes you a household name.
Protect your brand by registering your name, designs, artwork, etc. Most businesses I know spend so much time brainstorming their domain name. Their first step is finding out if your domain name is available and once it is, they are off and running to incorporate and start marketing.
We urge you to pause and take the next step in finding out if your name is available for trademark registration. The initial process of trademark registration is very revealing and gives you an understanding of whether your marketing dollars will be maximized. There is nothing worse than marketing your company only to get a Cease and Desist letter from a competitor. A little forethought can go along way.
You are ready to put together your website. Your website is your storefront to the world. Depending on what site you are going to put up, you might need to use other people’s software or you are using a web developer. A software agreement will give you the license to use the software and ensure that you can use it for the life of your website.
A website development agreement outlines the relationship between you and website developer. It can also put your mind to rest that should you choose to take your website to another developer, your code goes with you. A license agreement outlines the rights to use another’s intellectual property. Your website is there to make you money, make sure you have the right linking and cross promotion agreements in place.
If you’ve completed the step above, you are one step towards protecting your brand. It is indisputable that you own your intellectual property. We help you police your intellectual property and make sure that no one is infringing on your rights.
Another step to brand protection is ensuring that no one is taking ownership of a conflicting domain name. If someone is, we can help you get your domain name back.
We also provide intellectual property audits.
It is not enough to own your intellectual property, it is up to the owner to protect it. Together we can come up with a plan that includes both self help and attorney assisted infringement monitoring. We advocate that the business owner be aware of any potential infringements. You built it, so now protect it!
